Brands with
(Studio) Brand & digital
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Twelve months of work in 108 seconds
Studio open — Mon to Fri
The studio, Keizersgracht 212
Fig. 01
01
About
Est. 2014
We keep the team small on purpose. The people in the first meeting are the people who do the work — strategy, design and code under one roof.
Twelve years in, most of our clients come back for the next chapter. We take that as the only metric that really matters.
+
Years of practice
+
Brands launched
Senior people
%
Client retention
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Selected work
2022 — 2026
Hover a project to preview it. Every one started with a single conversation.
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Services
Hover to explore
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Process
14 weeks, four movements
No phases you will not understand, no decks for the sake of decks. Four movements, one senior team, and a clear decision at the end of each.
Typical engagement · 14 weeks
Weeks 1—2
Interviews, audits and a workshop. We end with a one-page brief everyone signs.
Interviews
Audit
Brief
Weeks 3—5
Positioning, naming and two visual territories — never more.
Positioning
Naming
Territories
Weeks 6—10
One route, pushed hard: identity, art direction and digital, together.
Identity
Art direction
Web
Weeks 11—14
We build, ship and stay for the month after — guidelines included.
Build
Guidelines
Aftercare
05
Why Formwell
Six reasons
“The rare studio that is as careful with a sentence as it is with a typeface.”
Signe Dahl — Creative Director, Mono Atelier
Average enquiry lift
2.4×
Measured six months after launch, across 40+ projects.
Senior by default
Nine senior people. No juniors, no hand-offs.
Fast, not rushed
Fourteen weeks from first call to launch.
Measured outcomes
We agree on numbers up front and report on them after.
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Clients
© 2014—26
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Testimonials
Kind words
We have partnered with ambitious brands across 14 countries. Here is how a few of them describe the work.
4.9/5
Rated by 120+ clients
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“Formwell gave our science a personality. Customers now photograph the boxes before they open them — that never happened before.”
“They listened for two weeks before showing a single sketch. Everything after that felt inevitable, and our enquiries tripled.”
“The rare studio that is as careful with a sentence as it is with a typeface. We will not work any other way now.”
“Our objects finally look online the way they look on the shelf. Average order value is up 140% since launch.”
Maya Holt
Founder, Luma Skin
João Prates
Development Director, Arcadia
Signe Dahl
Creative Director, Mono Atelier
Elena Ricci
Co-founder, Prism Glassworks
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Pricing
Transparent, fixed fees
Monthly
Yearly
Save 15%
Brand Sprint
€8,500
/ project
A focused four-week sprint for a new name, logo and core identity.
Positioning workshop
Name & logo system
Typography & colour
Launch-ready guidelines
Two rounds of refinement
Studio Retainer
Most popular
€4,900
/ month
A senior team on call for design, digital and campaign work every month.
Unlimited design requests
Dedicated design lead
Bi-weekly strategy session
Framer & Shopify builds
48h turnaround
Partner
€9,600
/ month
Full creative department: brand, product, content and motion — end to end.
Everything in Retainer
Motion & launch films
Campaign & content system
Quarterly brand review
Priority, same-day support
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FAQ
Good questions
Can’t find what you are looking for? Send us a line — a real person answers within a day.
01
How long does a typical project take?
Identity projects run eight to twelve weeks; identity plus website usually fourteen. Sprints and campaigns can be faster.
02
Do you work with clients outside Europe?
Yes — about half of our clients are in the US, the Middle East and Asia. We plan meetings around overlapping hours.
03
Can you build what you design?
Always. We build in Framer and Shopify ourselves, so what you approve is exactly what goes live, motion included.
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What does a project cost?
Most identity projects start at €18k and identity plus website at €32k. You get a fixed proposal after the first call.
05
Who will I actually work with?
The founders and the leads you meet in the first call. We never hand you over to a junior team.
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Can I pause or cancel a retainer?
Retainers run month to month. Pause or cancel with thirty days notice — no penalties.
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Journal
Notes from the studio
Branding
6 min
Why brave colour is a strategy, not a mood
Bright palettes get remembered. A short case for treating colour as a business decision — and how to make it last.
Digital
5 min
Designing websites that feel like objects
Weight, texture and pace: what physical products can teach us about building calmer, more tactile interfaces.
Process
4 min
The one-page brief
Every project we run starts with a single page. Here is the template, and the questions behind each line.