Bloom & Sons
A colour-led refresh for a third-generation florist, turning seasonal arrangements into a living brand system.
Client
Bloom & Sons
Discipline
Brand refresh
Year
2024
Timeline
6 weeks
01
The story
Brief · Approach · Outcome
Headline result
+64% repeat customers
Strategy · Identity · Signage
The brief
They came to us with a strong product and a brand that no longer said what they meant. The brief fitted on one page: make something honest enough to last a decade and bright enough to be noticed on day one.
The approach
We started with a week of listening — founders, customers, the people who make the product. Every decision after that was an edit rather than an addition: one typeface, a tight palette and a tone of voice the team now writes in without us.
The outcome
A system that bends without breaking, launched across packaging, retail and digital in a single season. The numbers moved quickly; the compliment we value most is that people assume it has always looked this way.
It feels like us, only braver.
Tom Bloom, Owner
Next project
Halo Objects
