Halo Objects
Naming, identity and launch for a maker of brushed-metal objects for the desk and the kitchen.
Client
Halo Objects
Discipline
Naming & identity
Year
2023
Timeline
3 months
01
The story
Brief · Approach · Outcome
Headline result
Sold out first drop in 9 days
Naming · Identity · Launch
The brief
They came to us with a strong product and a brand that no longer said what they meant. The brief fitted on one page: make something honest enough to last a decade and bright enough to be noticed on day one.
The approach
We started with a week of listening — founders, customers, the people who make the product. Every decision after that was an edit rather than an addition: one typeface, a tight palette and a tone of voice the team now writes in without us.
The outcome
A system that bends without breaking, launched across packaging, retail and digital in a single season. The numbers moved quickly; the compliment we value most is that people assume it has always looked this way.
The name arrived in the first meeting. Everything else took the same care.
Iris Novak, Founder
Next project
Terra Ceramics
