Juice Republic
A loud, sunny identity and retail roll-out for a cold-pressed juice brand across 14 stores.
Client
Juice Republic
Discipline
Identity & retail
Year
2022
Timeline
5 months
01
The story
Brief · Approach · Outcome
Headline result
+38% same-store sales
Identity · Retail · Packaging
The brief
They came to us with a strong product and a brand that no longer said what they meant. The brief fitted on one page: make something honest enough to last a decade and bright enough to be noticed on day one.
The approach
We started with a week of listening — founders, customers, the people who make the product. Every decision after that was an edit rather than an addition: one typeface, a tight palette and a tone of voice the team now writes in without us.
The outcome
A system that bends without breaking, launched across packaging, retail and digital in a single season. The numbers moved quickly; the compliment we value most is that people assume it has always looked this way.
We went from a juice bar to a brand people wear on their tote bags.
Lena Fischer, CEO
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